Web 2.0 is here; people are using the Internet in ways that they never have before. With the explosion in popularity of social networking websites such as Facebook, MySpace, and Twitter, web applications are quickly becoming some of the most visited places on the Internet.

Innovative technology such as AJAX allows your web pages a level of interactivity and responsiveness that have never been offered before; however a vistiors experience of this interactivity is very much dependent on the speed at which the web pages load.

There are many reasons why there may be latency between your server and the visitor. Distance is the most common reason; remember this is a worldwide network. The important is to minimize the effects of distance between your visitor and your web server. Using server web performance optimization software like Aptimize to increase your web application performance is the easiest and most cost effective way to do this.

Aptimize includes full support for many of the most common JavaScript frameworks used in web application development today. With full built-in support to optimize AJAX, Microsoft SharePoint 2007, Microsoft CRM, DotNetNuke, and many others.

By optimizing and compressing the data needed to fulfil a request by up to 75% your web application performance will be accelerated. Not only will you be able to give your visitors the most responsive experience possible, but your bandwidth costs and number of requests to the server will also decrease.

You also don’t have to worry about all this extra optimization adding to an already resource heavy web application. The optimizations are done once and cached for fast serving and are only updated when the content changes. Frequently updated content such as RSS feeds can be easily be excluded to further reduce stress.

You won’t ever have to worry about Aptimize breaking your code either, if it detects a browser or JavaScript framework that is not supported, Aptimize will send through the page just like normal.

The idea of a web application is to give the user a very specific tool to complete a task. If you server performance is so poor that it becomes a bother to the user, they will simply stop using it and move on to one of your competitors.

Optimize your web application performance and overall user satisfaction will increase dramatically. Staying competitive in the web 2.0 market requires you to have every advantage you can, and using Aptimize will give you that with very little effort.