April 12, 2010

Its official, Google make website speed matter

Google made the official announcement on Friday. Website speed, "how quickly a site responds to web requests", is now a ranking factor in Google’s search algorithm. Fast websites will now be favored over slow websites in its search results.

The announcement sent shockwaves through the online business community where good Google rankings mean more visitors and business, higher visibility and brand awareness and where a loss in ranking can have devastating effects.
 
Web page speed has now become an important findability factor on Google. We can help speed up your website, Aptimize can be installed and accelerating most websites within one hour.  Get started.

Buzz...

"I’m excited to see web performance optimization become a competitive advantage, and look forward to helping web developers around the world make their sites even faster. Faster web sites lead to a better user experience. And that’s what it’s all about. "
Steve Souders, Web Performance Engineer, Google.
 
"Take a step back for a minute and consider the intent of this change: a faster web is great for everyone, but especially for users. Lots of websites have demonstrated that speeding up the user experience results in more usage. So speeding up your website isn’t just something that can affect your search rankings–it’s a fantastic idea for your users."
Matt Cutts, Principal Engineer, Google.
 
"Google loves speed. It talks about it constantly in the context of Web page loading and JavaScript execution. And not without reason: Speed matters. It has a major impact on the way Web sites and Web applications are perceived by visitors." Information Week
 
"In general, one of Google's operating philosophies is that faster is better. It's not just them, either: the increased demand for real-time information shows just how much people want sites and pages to load quickly, and the world's attention spans certainly aren't getting any longer." CNET