February 09, 2011

Need for speed creates global success story

Computer World - “Necessity is the mother of invention” has been attrbibuted to various writers as far back as Plato. Aptimize CEO Ed Robinson has a modern take on it: “Our invention came from having to survive.”

The invention of the Wellington company is its Website Accelerator, which has found favour amongst the global ICT community.

Robinson started a software as a service (SaaS) company back in 2007, but it soon became apparent that the further away the user the longer their web sites took to connect – mainly because of New Zealand’s broadband limitations. New York, for example, was taking 30 seconds.

The company began working to improve the time lag and got it down to four seconds.  more...