April 19, 2010

Speed Key for Start-Up

The Dominion Post, article by Claire McEntee. Wellington software start-up Aptimize says a move by Google to include website speeds in determining search rankings could be a bonanza for the firm.

The company - which counts Google and Microsoft among its 100-plus customers - expects to announce deals with some major internet brands in the next few months.

Aptimize's software reduces the time it takes to load web pages by merging images and files - decreasing the number of requests that occur between the servers hosting websites and the computers loading them.

Google announced this month that it would factor in website speed when calculating search results, meaning faster websites will move up its rankings, more...