April 16, 2010

Google, Speed, and Your Local Pizza Place

TechCrunch - A week ago, Google announced a change to how its search rankings are calculated. This change will affect every business with a web presence.

A week ago, Google announced a change to how its search rankings are calculated. This change will affect every business with a web presence. At the highest level, the change means that a website’s Google ranking will now be influenced by its speed. Faster websites now feature higher in search results, and slower websites drop down in the search results.

While Google and others are downplaying the impact this will have on most search results, the implications of the changes are much bigger for many businesses.  You might recall that load times are very important to Google itself, and they are just as important to every website, more...