May 11, 2010

Aptimize Launches In The US To Help Speed Up Your Websites

CMSWire.com article by Barb Mosher - Is your website slow? Are you concerned that slow load times is costing you potential sales opportunities? Maybe you need Aptimize and one its website accelerators. The New Zealand based startup has just opened its doors in the US with the hopes of helping more organizations pick up the pace.

The Story Behind Aptimize

It's always interesting to hear the story of how a solution came to be. In many cases the path to product development never starts out with a plan to create that product, but to resolve some other issue. As is the case with Aptimize.

Read the FAQs for the Aptimize website and you'll get the story, but it goes like this: a few years ago a couple of guys built an online project management tool that worked really fast in their home country, but not so much around the world. They had a fast internet, a solid technical architecture and a well-tuned solution, but still the website wasn't loading fast. So they built the Website Accelerator (WAX), except they gave it a boring name "Runtime Page Optimizer". People were impressed and they knew they had a new path. And so Aptimize the company was born in September 2008, more...