At a Glance
- Company:
- Aptimize Limited
- Founded by:
- Ed Robinson
Derek Watson - Business:
- Website Acceleration
- Headquarters:
- New Zealand
- Formed:
- 2008
- Staff:
- 10
- Mission:
- Faster websites
- Loves:
- Speed & Fried chicken
Resources
- About Aptimize [624kb]
- About the Website Accelerator [694kb]
- About the SharePoint Accelerator [119kb]
- 2010 Fortune 500 Website Performance Benchmarks Average load times of the Fortune 500 company homepages.[250kb]
- SharePoint Performance Benchmarks Average load times of more than 500 Microsoft SharePoint sites[174kb]
- 2010 FTSE 350 Website Performance Benchmarks Average load times of the FTSE 350 company homepages.[1mb]
- 2011 Techmeme 100 Benchmark Average load times of the Techmeme 100 Leaderboard.[1mb]
- Website Accelerator Reviewers Guide [Windows] Includes Guide and screenshots that may be reused. [1.5mb]
- SharePoint Accelerator Reviewers Guide Includes Guide and screenshots that may be reused. [1.25mb]
- Images - Ed Robinson & Derek Watson [3.4mb]
- Aptimize LogoFormats: GIF, PSD, EPS [646kb]
Videos
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Aptimize Explained
We explain why your web pages load slower depending on where your visitors are in the world and how the Aptimize Website Accelerator increases their speed.
Contact Information for Press Inquiries
- Name:
- Kevin LaHaise (Jones-Dilworth Inc.)
- Email
- kevin@jones-dilworth.com
- Mobile:
- +413 224 8994
- Skype:
- Klahaise
Aptimize in the News
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June 19, 2011
The Biggest Market You've Never Heard Of
GigaOm - The tech bubble of the late ’90’s was fueled largely by the promise of universal high-speed Internet access. But today, content is so heavy, and networks so overburdened, that more efficient use of the network is a critical behavior. more...
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June 14, 2011
The Slowest Tech News Sites
Silicon Filter - Here are the slowest loading sites among most influential tech news blogs according to Aptimize: Scobleizer, PreCentral, Cult of Mac, Moco News and Gizmodo. more...
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February 09, 2011
Need for speed creates global success story
Computer World - “Necessity is the mother of invention” has been attributed to various writers as far back as Plato. Aptimize CEO Ed Robinson has a modern take on it: “Our invention came from having to survive.” more...
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January 29, 2011
Slowly Going Mobile - Poor Site Performance Is Holding Us Back
The New York Times - The mobile web is growing rapidly, but in stark contrast to the pace of the mobile web’s growth, the speed at which it performs has lagged behind most consumer expectations. The performance gap poses a great risk to mobile-commerce sites, as well as mobile sites that rely on advertisements for revenue. more...
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October 26, 2010
Emerging Markets and Internet Speed
Forbes Inconsistent Internet access and speeds across geographies can be both a risk and an opportunity. The lure of these developing markets is irrefutable for companies looking for the kind of explosive growth that can right the ship in tough times more...
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October 03, 2010
Google's speed need: 'instantaneous Internet'
San Francisco Chronicle - In late 2007, Google engineers set out to test a hunch. For about a million oblivious users, the company throttled back the delivery of search results by 100 to 400 milliseconds for several weeks. Use of the search engine dropped by 0.2 to 0.6 percent on average during the experiment, worsening as it went on. more...
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September 14, 2010
A Faster Web-Not about the Network Anymore
ReadWriteWeb Performance has long been perceived solely as a network issue, and it's because of this narrow focus on the networks that we have gotten to a place where few understand the various layers at which our applications and websites desperately need performance improvements, more..
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July 28, 2010
Aptimize Wins Internet Industry Award
Information & Communication Technologies Group: The Internet Industry Awards recognize excellence for using the Internet as an enabling platform for business, education and society. Aptimize won the Best Internet Innovator or Entrepreneur Award, more...
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June 01, 2010
Inside Aptimize's Website Acceleration Products
Web Host Industry Review - Web content is growing at an enormous rate, making the fast delivery of that content more of a competitive differentiator for companies than just a core competency, more...
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May 18, 2010
UK's Slower Websites to Lose Rank to Faster US Ones in Google
ComputerWeekly.com - UK FTSE companies will have their websites ranked lower by Google than their US rivals because their websites are slow. Research carried out by web optimisation company Aptimize, found that the websites of FTSE companies in the UK were 27% slower than their Fortune 1000 counterparts in the US, more...
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May 17, 2010
Why Web Site Load Times Suck
NetworkWorld.com - Podcast with Ed Robinson, CEO, Aptimize on the growth of mobile devices, bloated graphics, videos and applications, and how slow carrier networks are all contributing to increased Web site load times. more...
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May 11, 2010
The Need for Speed on the Web
MIT Technology Review - The days of dial-up modems may be gone, but some websites are still surprisingly sluggish. The issue has gained urgency after Google recently introduced a change to its PageRank algorithm that rewards sites that run faster, more...
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May 11, 2010
Top 10 SLOWEST Loading Websites Of The Fortune 500
Huffington Post - Speed matters on the web and as fast is getting faster, few users have the patience to wait on sluggish websites. Fortune 500 companies may be giants revenue-wise, but they aren't all tech-savvy, more...
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May 11, 2010
Aptimize Launches In The US To Help Speed Up Your Websites
CMSWire.com - Is your website slow? Are you concerned that slow load times is costing you potential sales opportunities? Maybe you need Aptimize and one its website accelerators, more...
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May 11, 2010
The Slowest Loading Websites in the Fortune 500
Mashable.com - Keeping one’s website up and loading quickly is vitally important for any company, but for the 500 biggest companies in the world, poor website load times can be an especially costly proposition, more...
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May 10, 2010
Think the Web is too slow? So does Aptimize
VentureBeat.com - A startup called Aptimize is hoping to drum up some attention today for its website acceleration products by showing that even Fortune 500 companies — who should have the resources to do better — sometimes have ridiculously slow sites, more...
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May 04, 2010
Leading Industry Analyst Firm Names Aptimize 'Cool Vendor' for Enterprise Networking Solution
Aptimize the leading provider of web performance solutions, today announced it has been included in the list of "Cool Vendors" in the Cool Vendors in Enterprise Networking 2010, report published April 9, 2010 by Ted Chamberlain et al of Gartner, Inc. more...
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May 03, 2010
Carriers Can't Handle Ballooning Smartphone Traffic Alone
VentureBeat.com - It’s a familiar feeling for many of us. Your excitement over your new iPhone rapidly turns to anger as you battle to connect to the internet over the AT&T network, more...
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April 19, 2010
Speed Key for Start-Up
The Dominion Post - Wellington software start-up Aptimize says a move by Google to include website speeds in determining search rankings could be a bonanza for the firm, more...
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April 16, 2010
Google, Speed, and Your Local Pizza Place
TechCrunch - A week ago, Google announced a change to how its search rankings are calculated. This change will affect every business with a web presence, more...
