Aptimize

Get Started

What they needed

For Get Started, providing web strategy, design development, marketing and hosting at a competitive price and with great customer satisfaction has always been a defining point of difference. It’s been as important to the company’s success as it has been to clients’ success.  In today’s increasingly competitive market and weakening economic environment, Get Started saw an opportunity to make its traditional point of difference even more valuable.

Or, put another way, if it saw that if failed to push home this advantage, it would be circled by an array of ‘me too’ competitors presenting cost effectiveness and return on investment as their newly found mantras.

If you want evidence that this company is a little different, their website has a section called ‘competitors’.

‘We know now you are short on time,” the site reads.” So to save you time, we've listed some of our competitors below. We've only listed those that are pretty good ….. We encourage you to shop around - we're pretty confident that our experience and expertise stands up.”

With this approach, Get Started has a strong need to quantify its difference. That’s why they approached Aptimize - to improve the speed of their clients’ websites and “apply best-practice front-end optimization to the websites we produce without spending too much development time on it.”                           

The Aptimize Solution

Aptimize was the perfect solution to both increasing speed and optimizing websites without charging clients a small fortune.

“For an amount way less – both in dollar and time terms – Aptimize allows us to offer our clients a way of making their web sites load a whole lot faster. The further that our client’s customers are away from their servers, the greater the benefit this offers,” Get Started CEO, Adam Griffith says.

“Given that our target market is SMEs rather than large corporates, they would simply not even entertain paying for the necessary hardware changes to accelerate their websites by traditional means. By automating the process, Aptimize has created a mini revolution and being the first in our sector to offer this to our clients is giving us competitive advantage.”

Benefits

“The benefits for us are significant already, and as we offer Aptimize to more of our clients this will only grow” Adam notes.

“We are able to offer clients something they didn’t think was possible, and with complete confidence. It is core to our company culture that we do what we say, and deliver on what we promise, and Aptimize allows us to do this.

“It also means that we are less tied up in optimizing front end development. This development can be very time consuming and expensive, and it’s something that many clients have difficulty seeing the same value as, for example, web design.

“And finally having Aptimize means we can be at the leading edge in finding ways of increasing the return on investment for clients. In that sense Aptimize and Get Started are very natural partners with a shared view of what clients really want and need.”