I was especially impressed with the work they did using data: URIs. Data: URIs are a technique for avoiding the extra HTTP request for files (typically images) by embedding the encoded response data directly in the HTML document. I don’t know of many web sites that understand this technique, let alone use it. And here we have a tool that adds this technique to your web site automatically. Well done, Aptimize. Steve Souders blog.
Corporates, government organizations and web businesses worldwide use Aptimize to increase their business.
Steve Souders
Google Web Performance Engineer