Aptimize takes the industry from "here's what you need to fix" to 'fast by default'. This is the next step in performance tool development - automatically making any web page faster without the developer having to do any additional work.
Steve Souders
Google Web Performance Engineer
SharePoint.Microsoft.com is a critical communications channel for SharePoint. We teamed up with Aptimize to optimize it for high performance.
Tony Tai
SharePoint Senior Product Manager, Microsoft Corporation
All web users appreciate improved performance. Aptimize saved us significant manual performance tuning effort for our dating and friend re-unification sites, giving us an immediate return.
Michael O'Donnell
Trade Me, Business Manager
I think the ultimate test of the benefit of faster load times is average duration of visit, the Aptimize solution promises stickier customers, with positive flow-on effects to referrals, advertising revenue and expansion of the site.
Mauricio Freitas
Geekzone Founder
Aptimize provided us the edge we need with our products. With increased speeds and more reliable caching we are increasing the satisfaction levels of our clients and eliminating a host of speed related calls to our Call Centre.
John C. Smith
TMA Systems, Chief Executive Officer
What a dream! As I delved into the packets I could see exactly how Aptimize Website Accelerator dramatically improved website loading times and significantly reduced overhead on the network.
Laura Chappell
Author, Wireshark Network Analysis: The Official Wireshark Certified Network Analyst Study Guide
We wanted to improve on our slowest pages, which took about seven seconds, Aptimize knocked that down to 2.5 seconds and we were able to monitor this.
Brian Gibson
Research Machines, RM.com, Technical Architect.
I think this product is unique. We were struggling to find an alternative solution or product out in the market, I don't know of anything else in the market that does what it does. New Zealand Herald
Patrick Kouwenhoven
Gen-i, Head of Software Solutions
Given that our target market is SMEs rather than large corporates, they would simply not even entertain paying for the necessary hardware changes to accelerate their websites by traditional means. By automating the process, Aptimize has created a mini revolution and being the first in our sector to offer this to our clients is giving us competitive advantage.
Adam Griffith
Get Started, Chief Executive Officer
Combining Aptimize Website Accelerator with PEER 1 Hosting's SuperNetwork™ and in house CDN solution results in something truly unique in terms of uptime and performance - an end to end website optimization strategy for companies of all sizes. We are thrilled about our partnership.
George Bradford
PEER 1 Hosting, Channel Sales Executive
I was especially impressed with the work they did using data: URIs. Data: URIs are a technique for avoiding the extra HTTP request for files (typically images) by embedding the encoded response data directly in the HTML document. I don’t know of many web sites that understand this technique, let alone use it. And here we have a tool that adds this technique to your web site automatically. Well done, Aptimize. Steve Souders blog.
Steve Souders
Google Web Performance Engineer
Aptimize was our solution for an immediate improvement to our load times. We went from 9 seconds to less than 3 seconds average load time after adding Aptimize to our sites. We couldn't be happier with the software or the Aptimize team.
Brian Houlding
IT Manager
Aptimize is a great example of an innovative company whose work ensures the continuing expansion and evolution of the internet. By accelerating websites and the delivery of web content, they are lowering the barriers and improving access for every internet user.
Peter Dengate Thrush
Chair of the Internet Industry Awards
Aptimize immediately reduced our page size (in bytes) and compressed our images, script files, and style sheets into smaller and fewer files. This resulted in an impressive 1.8x faster page load speed, decreased bounce rate plus more page views per visit.
Jon Thompson
CEO, PRODUCTSPEC

