Web Performance - Camera, Action, Aptimize!

We wanted a video to communicate the web performance problem Aptimize solves.

It's a problem that many websites have but don't realise because of "my site seems fast to me" syndrome. This syndrome makes sane people think that their customers, located thousands of miles away, are having the same speed experience of their website...when they're not.

The reality is that the speed at which a visitor experiences your website is dependent on how far away that person is from the server your website is hosted on - the further your website data (images, CSS, JavaScript) has to travel the longer it takes.

Your website could be frustrating thousands of visitors and losing customers simply because, for them, it's slow.

Ed Robinson, our CEO, took on the challenge of explaining this problem and solution in the video below.