Advertising is an important part of many web sites.  But advertising, third party, and syndicated content can add a significant tax on website performance.  The Ad scripts block other page components from loading, causing the page to load slowly. This is often referred to as “your friends dragging you down”. 

Aptimize WAX 2.3 has just released, with a world-first feature that accelerates any page with Ads or JavaScript by optimizing the page to load the JavaScript asynchronously – this means Ads and other JavaScript components load in the background while the visible components of the page are rendered. This makes for faster start render times, and enables you to build even more interactive websites, while delivering the fastest performance. 

Here is the full list of Aptimize WAX 2.3 release features:

• Asynchronous JavaScript loading and execution for dramatically faster start-render time
• On-demand image loading, so off-screen images are only loaded by the browser when needed
• HTTP-based cache replication for simpler configuration in load-balanced environments
• Support for Internet Explorer conditional comments
• Support for latest CSS3 standards
• Enhanced performance for Internet Explorer 9

For existing users, version 2.3 of Aptimize Website Accelerator for Windows is now available to download from my.aptimize.com.  If you’re trying WAX for the first time, create an account for access to the download.
How to upgrade instructions are available and please contact us if you have any questions.