We're putting the finishing touches on WAX 3.1 and want to give the world a sneak peek into one of the most exciting breakthroughs that we have worked on at Aptimize.
WAX 3.1 will soon launch with all-new, industry-first capabilities for accelerating websites on mobile devices including the iPad, iPhone and Android devices.
These mobile capabilities will be available initially as part of WAX 3.1 for the Linux and Solaris platforms. SharePoint and Windows platform support will be coming soon after. And, for a limited time, the new mobile capabilities will be free to existing and new customers.
We're very excited about WAX 3.1- particularly because we have received so many requests and inquiries from customers who wanted to optimize their sites for performance on mobile devices.
The full details on the product will be available as we get closer to the official release, but to give you a sense of the new capabilities, here are some of the specifics:
WAX 3.1 will have six core optimization features for mobile devices:
Compression: All text-based features like HTML, XML, Script, StyleSheets are automatically deflated or compressed to reduce size.
Minification: Comments and whitespace are automatically removed from JavaScript and StyleSheet files to reduce size.
Resampling: JPEG images are re-sampled to reduce size. Non-JPEGs can optionally be converted to JPEG and re-sampled automatically.
Aggressive Caching: All non-HTML resources are cached on the device's browser cache with far-future-expires to dramatically reduce load times and data traffic for repeat views.
Auto URL versioning: Resources in cache are automatically refreshed if the resource is updated on the server.
Resource re-ordering: The oder of resource loading inside the HTML file is adjusted to reduce the start render time of the page in the device's browser.
What type of mobile performance can you expect from WAX 3.1?
For most web pages, these features will give an estimated 30-50% reduction in web page load times on mobile devices.
If you've loaded any full web page on your iPhone lately you know exactly how painful the experience can be. Just imagine if those pages could load 50% faster. This is an incredible improvement for mobile visitors to your site, and will undoubtedly change your perception of the mobile experience.
For year's smartphone users across the globe have grown accustom to painfully slow load times. With WAX 3.1, you can provide your visitors with the fastest mobile experience on the web.
Stay tuned for more details in the coming weeks - WAX 3.1 will usher in the mobile experience of the future, and we're eager to show the world what we've been able to build.
WAX 2.3 for Windows is the first product in the world to offer asynchronous JavaScript loading. We're working hard to put the same capabilities in into our Linux product, and we'll be announcing this soon.
Google's Steve Souders on solutions for loading JavaScript faster (including Aptimize) - read his blog post here.
Derek and Ed recently had lunch with Steve at Google, and here is an interview with Steve about innovations in loading and executing JavaScript.
Advertising is an important part of many web sites. But advertising, third party, and syndicated content can add a significant tax on website performance. The Ad scripts block other page components from loading, causing the page to load slowly. This is often referred to as “your friends dragging you down”.
Aptimize WAX 2.3 has just released, with a world-first feature that accelerates any page with Ads or JavaScript by optimizing the page to load the JavaScript asynchronously – this means Ads and other JavaScript components load in the background while the visible components of the page are rendered. This makes for faster start render times, and enables you to build even more interactive websites, while delivering the fastest performance.
Here is the full list of Aptimize WAX 2.3 release features:
Asynchronous JavaScript loading and execution for dramatically faster start-render time
On-demand image loading, so off-screen images are only loaded by the browser when needed
HTTP-based cache replication for simpler configuration in load-balanced environments
Support for Internet Explorer conditional comments
Support for latest CSS3 standards
Enhanced performance for Internet Explorer 9
For existing users, version 2.3 of Aptimize Website Accelerator for Windows is now available to download from my.aptimize.com. If you’re trying WAX for the first time, create an account for access to the download. How to upgrade instructions are available and please contact us if you have any questions.
The latest version of our Website Accelerator - WAX (2.2) is now available. If you already have an account you can get the latest version from your 'Downloads' page. If you want to try WAX for the first time just create an account for access to the download.
Sharepoint Accelerator complements our existing Website Accelerator (WAX), making accelerating SharePoint 2007 and SharePoint 2010-based websites and intranets easier to install and configure with even more speed.
Existing customers will have the option of using either WAX or SharePoint Accelerator or both.
SharePoint Accelerator includes;
SharePoint centric configuration UI – for a faster and simpler configuration experience
Customized settings for SharePoint 2007 and SharePoint 2010 for optimal performance
Enhanced CDN integration – fast and simple leverage of CDNs and domain sharding
Named resource sets (developer extensibility increasing reuse of common resources across pages)
Sharepoint Accelerator complements our existing Website Accelerator (WAX), making accelerating SharePoint 2007 and SharePoint 2010-based websites and intranets easier to install and configure with even more speed.
