22May 11
Great feedback from Frederik Bonde Lykke Nielsen at COWI. COWI is a Danish consulting group with over 6000 employees using SP-WAX to accelerate 15 SharePoint intranet sites and more than 15,000 projects.
“When we felt that our code was as optimized as we could, we started to look at other tools to help us. Here we choose Aptimize to gain even more milliseconds. We saw Aptimize as the best and fastest-to-implement solution that could be implemented without changes to our hardware architecture. We got a great result from day one, with a gain of approx 1 sec in Denmark and close to 3 seconds in the Gulf area - a huge success!”
COWI also endorses the use of monitoring tools and highlights the benefits of WebTuna to track end user response times. “WebTuna gave us the possibility to track response time around the world. Even more we got insight to where in the world the COWIportal was accessed. To our surprise users from more than 65 countries access the COWIportal in one month. WebTuna also pointed out trouble areas where the response was not acceptable so we could investigate and take action.”
"Acceleration and monitoring together provide you with the tools necessary for a continuous improvement process for the performance of your web applications"
9May 11
Read our latest Case Study on internet retailer US Markerboard:
How a 6-second Web Site Speed Improvement Boosted Sales For US Markerboard
US Markerboard is one of the 500 “Fastest Growing Privately Held Companies in America.” With that ranking comes the pressure to keep up their rapid ecommerce growth. Together with Aptimize, US Markerboard, a leading e-retailer of whiteboards, chalkboards, bulletin boards and more, improved their page load time by 6 seconds.
At A Glance Results:
Site Improvements:
- Load Time Improvement: 6 seconds faster (from 9 seconds to 3 seconds with Aptimize)
- Page Views: 27% improvement
- Pages visited: 8% increase
- Bounce Rate: 10% improvement
Sales Improvements:
- Conversion Rate: 25% improvement
- Average Order Value: 15% improvement
- Purchased Products: 65% improvement
- Sales Increase: 15% growth in 2010
Click here to learn how they deployed WAX for Linux across 12 separate websites to increase page views, site visits and products ordered (by a whopping 65%!).
14Sep 10

BuyOnlineNow is an Internet Retailer 500 company, delivering office products to customers across the United States. BuyOnlineNow’s business has grown quickly over the last decade. But that growth had increased the complexity of the site. The load times were limiting their ability to scale the site and grow their business.
Keith Robinson, IT Manager chose to install WAX and the results are compelling. 69% load time improvement, 4.43% improvement in visitor’s time on site and a 3.3% increase in revenue. ROI was just 6 weeks after installation.
“We’re thrilled with the results we’ve seen from Aptimize. We got more than just a faster website, we are now better able to service our customers, drive more sales, cut costs and continue to grow our business.” Bob Herman, CEO, BuyOnlineNow
Read how BuyOnlineNow increased their revenue with WAX.
13Sep 10
PZ Cussons is a global organization based out of the United Kingdom. Managing and maintaining intranet infrastructure across manufacturing and distribution centers in Asia, Africa and Europe is critical. Balancing content and collaboration with performance across regions where network latency is high and bandwidth is low led PZ Cussons to implement Aptimize’s SharePoint WAX.
Microsoft’s SharePoint provides the framework for content management and WAX applies techniques to instantly improve performance.
“Factor in the 'last mile' of comms where you're dependent upon local, in-country infrastructure - particularly in the developing world - and you really want to reduce traffic and requests without loss of experience nor content. Aptimize compresses all that content and reduces the requests, so rich content can be delivered to all whether an employee is sat in our Manchester head office or in a depot in Nigeria.”
Mark Cadwaladr, Digital Technology Manger, PZ Cussons.
Application Performance worked directly with the team at PZ Cussons and deployed WAX in one day, instantly reducing page load times by up to 70%, saving bandwidth and traffic costs and improving content delivery across the intranet to 3,000 employees.
PZ Cussons is a large global manufacturer of personal healthcare products and consumer goods and is a FTSE 250 company with annual revenues of over £700M.
Read the full article on Computerworld.
18Aug 10

Productspec delivers over 1,000,000 pages each month and wanted to increase visitor satisfaction by decreasing the load time of their web pages. It was this simple requirement for greater page load speed that led them to investigate the Aptimize Website Accelerator (WAX).
During testing Productspec discovered it was significantly more cost-effective to invest in WAX rather than continuously spend time tweaking web pages in-house to increase their speed. The decision to use WAX ensured their Systems Architect could focus on major projects with very little time dedicated to the seamless and maintenance-free WAX integration.
“It is significantly more cost-effective to use WAX than manually hand-tune each page for speed”
Jon Thompson, CEO, Productspec.
Results
1.8x faster page load speed, decreased bounce rate plus more page views per visit.
About Productspec
Productspec.net is a New Zealand website used by 50,000+ Architects, designers, engineers, building industry professionals, contractors, specifiers and homeowners each month to source and specify architecture, design and landscape products, access technical specifications, environmental data, and download CAD & BIM content.
Productspec also offers a popular free project management tool - MyProjects - used by design teams to manage product selections, request quotes, and share project folders with other project participants, consultants, the client etc.
>> Download Case Study