Aptimize Team Blog

Congrats to Acceloweb - Another Win for WCO

Since Aptimize pioneered web content optimization in 2008, it has been exciting to watch the industry grow, and see new solutions enter the market.  One of these solutions, Acceloweb has just been acquired by Limelight Networks.  Limelight Networks is a content delivery network (CDN), and the acquisition of Acceloweb highlights how the different technologies – ADC, WOC, CDN and now web content optimization work together to deliver the necessary performance needed with today’s applications.

We just published our US Markerboard case study, which shows another example of the correlation between faster website and improved business results.  These metrics are very important, with hard numbers that show the return on investment from accelerating a company’s website or intranet.   We’re looking forward to seeing similar results from Limelight Networks/Acceloweb after they integrate the two solutions together. 

In the earliest days of the market, these tangible proof points were harder to come by – but it seems as though each week lately brings with it a new bit of validation that shows just how rapidly this market is growing.  The WCO case studies and customer stories are not hard to find anymore, this week the Acceloweb acquisition is shining a light on the market, and just last week it was Google who announced site speed reports as a new feature in Google Analytics.  

It's an exciting time for this market, indeed.

Congratulations to Ofer, Leonid and the team at Acceloweb and we wish you all the best for the future.