19Jul 11
I’m very excited today to announce that Aptimize has been acquired by Riverbed Technology, effective immediately.
While we’re not disclosing the details and terms of the deal here, I would like to explain what this means for Aptimize, our customers and our partners.
When we founded Aptimize, our mission was to dramatically change the Web content optimization game, from both a theoretical and practical standpoint. Today’s web performance challenges can’t be solved by yesterday’s technology, and we spent the last two years developing a new approach and entirely new technologies that provide significant Web content acceleration for our customers.
As of today, we now have the backing, resources and support of one of the world’s leading technology companies to better serve our customers and continue to innovate.
For our customers – what was good before is going to be even better now. We’re more committed than ever to help you meet your Web performance goals, and we’re not slowing down a bit on our research and development. Mention customer service remaining a focus too?
We’re also going to be putting in a tremendous amount of work as part of the Riverbed team to provide you with some of the most robust and effective performance solutions on the market. Aptimize and Riverbed have long shared the same values and understanding of Web performance and acceleration, and we’re going continue to pursue that vision.
I’ve always talked about performance as a multi-faceted problem. It’s not just the infrastructure, or the network, or the software, or content. It’s all of that combined, and more, that causes today’s Web performance woes. The best way to solve them is to optimize across all facets of your technology environment.
As part of Riverbed, we’re better equipped to do just that, and that’s great news for our customers.
What’s Next?
Aptimize pioneered this market two years ago and we intend to own the opportunity it has created. We need a faster Web. Period.
This isn’t just about saving 5 seconds here or there. This is about the future of the Web, at its most fundamental level. A faster Web paves the way for new technologies and innovation, it breaks down barriers to entry for businesses across the globe and it creates wholly new market opportunities that will shape our future.
As part of Riverbed, we’re better positioned than ever before to achieve that vision.
I would like to give a particularly heartfelt thank you to our customers and partners. We’re the company we are today because of your support. We look forward to continuing our work together.
I will continue to lead Aptimize, as part of the Riverbed team, and look forward to working with each of you ongoing. If you have any questions about the news, please don’t hesitate to contact me directly.
Ed Robinson
ed.robinson@aptimize.com
I’m very excited today to announce that Aptimize has been acquired by Riverbed Technology, effective immediately.
While we’re not disclosing the details and terms of the deal here, I would like to explain what this means for Aptimize, our customers and our partners.
When we founded Aptimize, our mission was to dramatically change the Web content optimization game, from both a theoretical and practical standpoint. Today’s web performance challenges can’t be solved by yesterday’s technology, and we spent the last two years developing a new approach and entirely new technologies that provide significant Web content acceleration for our customers.
As of today, we now have the backing, resources and support of one of the world’s leading technology companies to better serve our customers and continue to innovate.
For our customers – what was good before is going to be even better now. We’re more committed than ever to help you meet your Web performance goals, and we’re not slowing down a bit on our research and development.
We’re also going to be putting in a tremendous amount of work as part of the Riverbed team to provide you with some of the most robust and effective performance solutions on the market. Aptimize and Riverbed have long shared the same values and understanding of Web performance and acceleration, and we’re going continue to pursue that vision.
I’ve always talked about performance as a multi-faceted problem. It’s not just the infrastructure, or the network, or the software, or content. It’s all of that combined, and more, that causes today’s Web performance woes. The best way to solve them is to optimize across all facets of your technology environment.
As part of Riverbed, we’re better equipped to do just that, and that’s great news for our customers.
What’s Next?
Aptimize pioneered this market two years ago and we intend to own the opportunity it has created. We need a faster Web. Period.
This isn’t just about saving 5 seconds here or there. This is about the future of the Web, at its most fundamental level. A faster Web paves the way for new technologies and innovation, it breaks down barriers to entry for businesses across the globe and it creates wholly new market opportunities that will shape our future.
As part of Riverbed, we’re better positioned than ever before to achieve that vision.
I would like to give a particularly heartfelt thank you to our customers and partners. We’re the company we are today because of your support. We look forward to continuing our work together.
I will continue to lead Aptimize, as part of the Riverbed team, and look forward to working with each of you ongoing. If you have any questions about the news, please don’t hesitate to contact me directly.
Ed Robinson
ed.robinson@aptimize.com
15Jun 11

Velocity 2011 kicked off today and we’re excited to be back for this, our third year at the conference. We always look forward to coming to Santa Clara and participating in the conference and catching up with customers, partners and web performance enthusiasts like Gil Givati, CEO Efficens Software and Pat Meenan, Technical Engineer at Google and Founder of WebPagetest.
Co- chair Steve Souders set the tone with this great quote "Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it."

Come along and talk to us at Booth 209 – see how we can accelerate your site instantly with no code changes and no extra hardware.
We have our new Speed Daemon T shirts at the stand - seen here on Steve Thair from Seriti Consulting.
19May 11

We were very proud to win the Cyber Gold award at the Wellington Gold Awards held on Wednesday night. The award recognizes excellence in Information Technology with entrants from throughout the Wellington region.
It was great night, with an elaborate rugby themed event inline with the upcoming Rugby World Cup to be hosted by New Zealand later this year. Thanks to the judges, and to PricewaterhouseCoopers for sponsoring the Cyber Gold award.
31Mar 11
We're exhibiting at the European Best Practices SharePoint Conference in London April 11th - 13th. Visit us at booth 10, with our UK distributor Application Performance.
Let’s get down to business! We won’t be handing out free coffee mugs or Kinects. Instead we’ll help you understand how to accelerate your SharePoint websites and intranets, with live analysis and return-on-investment calculations. We’re here to demonstrate how to reduce business costs for intranets, and increase revenue for websites with faster SharePoint.
Looking forward to seeing you at the conference, and at SharePint on Monday at The Old Star, 66 Broadway, London SW1H 0DB (Ed is bringing his corporate card for this event!).
7Feb 11

SPTechcon is happening now in sunny San Francisco. We’re exhibiting at booth #902
If you’re a customer, come and pick up your free Aptimize t-shirt. If you want to learn how to speed up SharePoint, come to our booth and say Hi.
We’ve also got a Citrix NetScaler appliance and information on hand, so you can see how Citrix + Aptimize together create the industry leading hi-performance platform for SharePoint deployments - for more information on this, see Citrix’s blog.