Aptimize Team Blog

19Jul 11

Aptimize Acquired By Riverbed

 

I’m very excited today to announce that Aptimize has been acquired by Riverbed Technology, effective immediately. 
While we’re not disclosing the details and terms of the deal here, I would like to explain what this means for Aptimize, our customers and our partners.  
When we founded Aptimize, our mission was to dramatically change the Web content optimization game, from both a theoretical and practical standpoint.  Today’s web performance challenges can’t be solved by yesterday’s technology, and we spent the last two years developing a new approach and entirely new technologies that provide significant Web content acceleration for our customers.  
As of today, we now have the backing, resources and support of one of the world’s leading technology companies to better serve our customers and continue to innovate.  
For our customers – what was good before is going to be even better now.  We’re more committed than ever to help you meet your Web performance goals, and we’re not slowing down a bit on our research and development.  Mention customer service remaining a focus too?
We’re also going to be putting in a tremendous amount of work as part of the Riverbed team to provide you with some of the most robust and effective performance solutions on the market.  Aptimize and Riverbed have long shared the same values and understanding of Web performance and acceleration, and we’re going continue to pursue that vision. 
I’ve always talked about performance as a multi-faceted problem.  It’s not just the infrastructure, or the network, or the software, or content.  It’s all of that combined, and more, that causes today’s Web performance woes.  The best way to solve them is to optimize across all facets of your technology environment.  
As part of Riverbed, we’re better equipped to do just that, and that’s great news for our customers.  
What’s Next?
Aptimize pioneered this market two years ago and we intend to own the opportunity it has created.  We need a faster Web. Period. 
This isn’t just about saving 5 seconds here or there. This is about the future of the Web, at its most fundamental level.  A faster Web paves the way for new technologies and innovation, it breaks down barriers to entry for businesses across the globe and it creates wholly new market opportunities that will shape our future.  
As part of Riverbed, we’re better positioned than ever before to achieve that vision. 
I would like to give a particularly heartfelt thank you to our customers and partners.  We’re the company we are today because of your support. We look forward to continuing our work together.  
I will continue to lead Aptimize, as part of the Riverbed team, and look forward to working with each of you ongoing. If you have any questions about the news, please don’t hesitate to contact me directly.  
Ed Robinson
ed.robinson@aptimize.com

I’m very excited today to announce that Aptimize has been acquired by Riverbed Technology, effective immediately.

While we’re not disclosing the details and terms of the deal here, I would like to explain what this means for Aptimize, our customers and our partners.  

When we founded Aptimize, our mission was to dramatically change the Web content optimization game, from both a theoretical and practical standpoint.  Today’s web performance challenges can’t be solved by yesterday’s technology, and we spent the last two years developing a new approach and entirely new technologies that provide significant Web content acceleration for our customers.  

As of today, we now have the backing, resources and support of one of the world’s leading technology companies to better serve our customers and continue to innovate.  

For our customers – what was good before is going to be even better now.  We’re more committed than ever to help you meet your Web performance goals, and we’re not slowing down a bit on our research and development.  

We’re also going to be putting in a tremendous amount of work as part of the Riverbed team to provide you with some of the most robust and effective performance solutions on the market.  Aptimize and Riverbed have long shared the same values and understanding of Web performance and acceleration, and we’re going continue to pursue that vision. 

I’ve always talked about performance as a multi-faceted problem.  It’s not just the infrastructure, or the network, or the software, or content.  It’s all of that combined, and more, that causes today’s Web performance woes.  The best way to solve them is to optimize across all facets of your technology environment.  

As part of Riverbed, we’re better equipped to do just that, and that’s great news for our customers.  

What’s Next?

Aptimize pioneered this market two years ago and we intend to own the opportunity it has created.  We need a faster Web. Period. 

This isn’t just about saving 5 seconds here or there. This is about the future of the Web, at its most fundamental level.  A faster Web paves the way for new technologies and innovation, it breaks down barriers to entry for businesses across the globe and it creates wholly new market opportunities that will shape our future.  

As part of Riverbed, we’re better positioned than ever before to achieve that vision. 

I would like to give a particularly heartfelt thank you to our customers and partners.  We’re the company we are today because of your support. We look forward to continuing our work together.  

I will continue to lead Aptimize, as part of the Riverbed team, and look forward to working with each of you ongoing. If you have any questions about the news, please don’t hesitate to contact me directly.  

Ed Robinson

ed.robinson@aptimize.com

 

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