People on the web are task focused. They aren't there to hang out and the quicker they can achieve their goals, the more likely they will stick around longer to do so.

In 2010 Google will introduce a new ranking factor into its search algorithm – website speed. A fast website will be rewarded in the search results with better ranking.

YSlow grades web pages based on one of three predefined rulesets or a user-defined ruleset. It offers suggestions for improving the page's performance, summarizes the page's components and displays statistics about the page.

The web is speeding up. The introduction of fast, simple web applications has raised the bar for speedy browsing. If you don't keep up (or push the boundaries) your website will become irrelevant.

Business is moving more of its core systems to the web. From intranets to billing systems, project management to payroll. Making these web applications faster means your employees can be more productive.

The way people browse sites changes depending on how speedily they anticipate reaching their goals. If your website is faster, people will spend more time browsing through it - which means they will view more pages and complete more actions.

Reducing the number of server requests reduces the amount of energy and space your server uses. It may seem insignificant, but data-transfer costs reduce when using Aptimize.